The Alps are vital to the health of Europe. More than inspiring, they provide 40% of Europe’s fresh water to millions of people.
But changes are starting to be seen and felt. Native species, evolved to thrive in these mountains, are struggling with the rising temperatures and effects of melting glaciers, snow and permafrost on the area. We may lose 60% of mountain plant species forever due to climate change. And that includes the combination of mountain botanicals that make Altitude Gin so extraordinary.
That’s why for every bottle of Altitude Gin sold, we donate to CREA Mont Blanc, which funds scientific research into the impact of climate change in the Alps. Because our world needs us now.