IAG selects Altitude Gin as launch partner of Wine Flyer
We are pleased to announce that Altitude Gin has been selected as a spirits launch partner of IAG’s The Wine Flyer, a new dedicated online retailer allowing members of British Airways' Executive Loyalty programme to collect Avios points towards their travels, when ordering premium wine, beers and spirits exclusively from the site.
Launching today, 4th October 2022, the mission of The Wine Flyer is to make the products you experience during your travels, whether onboard a British Airways flight, or at the destination, accessible to everyone, all the time.
Many of the selected products are served on, or exclusive to British Airways; some are selected to complement, and some are recognisable well-loved brands.
Jack Smith, CEO of The Wine Flyer commented, “I’m delighted to have Altitude Gin on board as the only French Gin to feature as part of the launch edit. Our customers will recognise the selection of Altitude Gin as not only award-winning products, but the apparent synergy it enjoys within travel, and specifically aviation”.
Avios is the easy-to-use reward currency of the British Airways Executive Club which turns your everyday spending into unmissable adventures or rewarding treats. The Wine Flyer allows you to collect Avios which you can use to pay for future purchases for your next British Airways flight.
The launch will introduce one of the most generous Avios earning platforms available, with members having the opportunity of collecting up to 10 Avios per £1 spent on more than 140 varieties of wine and a key selection of beers, and spirits.
A special introductory offer will be available until 31 December 2022, offering 10 Avios per £1 on one-off purchases, and 15 Avios per £1 on subscriptions.
Kirstine Newton, co-founder of Altitude Gin remarked, “We’re thrilled to harness a key relationship in the travel space with The Wine Flyer. By choosing to purchase Altitude via this new platform, customers can collect Avios at unparalleled rates, that speed up that next mountain getaway!"
About the British Airways Executive Club
The British Airways Executive Club is a free-to-join reward programme for anyone who loves travel. Its currency is Avios, which can be collected by flying with BA or its partner airlines, taking a holiday, or through everyday spending with a wide range of partners, such as American Express.
Avios can be used as part-payment towards Reward Flights or upgrades, allowing members to fly from as little as £1 and 18,500 Avios. British Airways guarantees a minimum of 14 Reward Seats on every flight to and from London Heathrow and London Gatwick.